CUSTOMIZABLE AF
UNDER ARMOUR
I led the design of a fully featured next-level shoe customizer called UA ICON that let users choose colors, patterns, and even add photos and text for complete creative control. Built to be fully responsive and mobile-optimized, the experience put customization front and center, making it easy to design on any device. I also created the branding for the platform, which carried through to packaging and the shoes themselves.
Some initial explorations featured an interactive shoe wall that offered tons of inspiration and starting points for further customization.
down to the last detail
THE MOST FEATURE-PACKED SHOE CUSTOMIZER EVER. CHOOSE COLORS & PATTERNS, ADD PHOTOS & TEXT, REMIX ANOTHER DESIGN…THE POSSIBILITIES WERE ACTUALLY ENDLESS.
UA ICON was responsively designed and worked great on any size screen.
Oh cool, my logo in a shoe!